Tuesday, March 12, 2013

Foundation DB on Wired


There is a great line in this article about how hard it is to break into an existing market. That is so true.

Dan Brown, author of 48 Days, says that you have to identify your USP - your Unique Selling Proposition. Said another way: why should I buy from you?

The idea of clearing out all the cobwebs in your message before you begin is something near and dear to my heart - after all, as a leader, I routinely have to mentally rehearse before doing something as "simple" as communicating good news to a client.

If I'm not selling myself at every opportunity, then my message is getting lost.

So far, all I remember of Foundation DB is "another NoSQL vendor." It'll be interesting to see how they carve out a position in the marketplace.

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